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This is all about the Google Alerts! Here's why you want alerts:
1) Ideas for posts.
2) Be aware of things if you're looked upon as an industry leader.
3) There might be info you to link to for your readers.
Remember Day 4? Where you analyze a competitors blog. Or Day 9 where you join a forum?
You want alerts so you can do this.
It's great for networking. Put an alert when someone talks about your blog, product or brand. Thank them -- give them a link to your free story (if your a writer) --
I consider it a way to come up to people at a party and introducing yourself.
ACTION ITEM:
Let's set up an alert at Google Alerts or Hootsuite, or any analytic site you have like SumAll.
What type of alert? We can start with Industry words that are relevant to you and vanity alerts like the name of your company, blog, product.
Darren offers a warning: Don't become obsessed. Just monitor and look for ways to connect with your audience.
For those with a book
*keywords from your elevator pitch
*book name
Sometimes it takes a while to find the right keywords. tweak and keep searching!
1) Ideas for posts.
2) Be aware of things if you're looked upon as an industry leader.
3) There might be info you to link to for your readers.
Remember Day 4? Where you analyze a competitors blog. Or Day 9 where you join a forum?
You want alerts so you can do this.
It's great for networking. Put an alert when someone talks about your blog, product or brand. Thank them -- give them a link to your free story (if your a writer) --
I consider it a way to come up to people at a party and introducing yourself.
ACTION ITEM:
Let's set up an alert at Google Alerts or Hootsuite, or any analytic site you have like SumAll.
What type of alert? We can start with Industry words that are relevant to you and vanity alerts like the name of your company, blog, product.
Darren offers a warning: Don't become obsessed. Just monitor and look for ways to connect with your audience.
For those with a book
*keywords from your elevator pitch
*book name
Sometimes it takes a while to find the right keywords. tweak and keep searching!
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| Buy the book HERE! |
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