During the 4th Quarter of the year marketers think about last minute budget expenditures. Other professionals are thinking about the coming seasonal change and what needs to be packed, unpacked, sorted, set-up and sold off. This could include a budget, clothing, or tactics.
I know of several writing professionals that take a month off or stop receiving new clients at this time to concentrate on current projects, trade shows and clients. Teachers might be thinking about their lesson plan ahead. But no matter what profession we are thinking, "fall" is coming is here. Sure it's been crazy hot but the 3rd quarter smolders before it lets the heat simmer down to give way of cooler weather the rain.
But really what’s happening is people are either panicking like headless chickens or lying on their sorry ass riding the tide like the Dallas Cowboys thinking all their work is done because they have a 14 point lead. –You effing J-holes.
Sitting on your as during the 4th quarter and expecting results to carry you through is going to leave you with a decimating loss after Tony Romo throws an interception. Oh wait, I’m sorry, not one—two. There is time for rest but choose wisely as to when you go on vacation. May I suggest right before or after the holiday rush, after you’ve spent your budget, or when the game is over.
Thank you Dallas Cowboys for giving us the perfect example of why you should “stay in the game”, even when you think you’ve made it. I couldn’t have written a better scenario.
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