Friday, December 9, 2011

Break For The Holidays

Scott Eagan posted he was taking a break and I thought, "Why not me too!"  He's right.  We all need a break.  So, I've decided that I will come back January 2nd, 2012.  I most certainly will be thinking of new year's resolutions, reviewing and making them and will return with my revelations, epiphanies and deep thoughts.  

The end of the year has always been a wonderful time for me that induces a festive but restful time instead of the strict duty-bound schedule I like.  So here is a crab picture to close the year and wish everyone a very Merry Christmas and Happy New Year!

Wednesday, December 7, 2011

War Of Words

The war of decision between self-publishing and traditional publishing have brought out their pens to write in blood what they stand for during these days of thoughtful reflection.  



On one side stands an old king; battle-worn, tested, strong but rumors of his fading strength run rampant. On the other side a commoner; proud, dirty, one who's tasted ground not by choice leads a similar montly crew behind him.
 
The king and commoner have fought before and now stare at each other with the same thought on their mind.

"I was once like you with as much grit and backbone." The king said. "Can we work together?"

"Don't compare yourself to me." Snarls the commoner.

But the leader of common followers believes the king speaks reason and often asks himself that question still lingering in the king's eyes. Yet the mangled commoner's anger gets the best of him. "Why should I work with a tyrant?"

"We are better together." The king released the tension in his back. "You are my salt and I am your bread."

"I don't need you." The commoner spits.

"Who then will protect the land from ravagers? Who then will stop the horde from flooding the crops? How will you eat while the barley burns and you fend off pirates?"

There were merchants and beggars alike that made it through the gates. Some came back and swore an oath to the king. Others were never heard from again. At still a smaller group turned lord expressed the praises of the outside.
 
"Go then." the king hardened his voice. "See what there is to see."
 
"And if I go will you take me back?" The commoner matched the kings tone.

The king said nothing. To the commoner the answer wasn't certain.


Such is the life of the self-published author to go beyond those "gates" to see what one can find.  But think if you are willing to pay the price for independence.  

Monday, December 5, 2011

Guys Are Just Chicks With A Different Set Of Rules

This is not an androgynous post.  Nor is it meant to ruffle the feathers of macho men.  The title is to drive the point that men and women have more similarities than differences.  Too many point out each sex is separate from the other.  We are not so different you and I; men and women.  We have a need to be accepted, loved, and cherished.  Our difference is in the way we express ourselves.

Men have three major complaints about women.  



- Girls are too emotional.
Men find women intimidating because guys are trained not to show emotion.  When a girl has no trouble crying in front of you men are not equipped with the fortitude it takes to just let her work through it and not try to fix it or make her stop crying.  That's okay, I find a guy throwing a pig skin at his TV during a game and shouting at the players being a couch coach intimidating myself.  I'm wondering what else your going to throw and where do I need to be to avoid it?  
 
- Girls talk too much.
Listening to the latest greatest knife/gun/boxing instructional video for an hour is a bit much. Just like girls talking about the latest lipstick color might be as interesting as grass growing.  Also, guys talk too much about themselves just like girls talk too much about themselves.
 
- Girls don't make sense.
If we don't make sense then it's probably because you're not trying to communicate to us in our language.  Our language is not simple but neither is yours.  Amazingly men can condense an hour long conversation in one "grunt" sound.  That's amazing, but a woman doesn't have that ugh, ugh sound and must string communicative words before she feels she's been heard.  If you are confused as to an action or words we say then tell her I'm sorry, I'm trying to understand you.  I want to understand you but I don't know if I should take this conversation at face value or not. What's the underlying story here? 

Men might have perfectly logical reasons why they do the things they do.  So do women.  Following the logic it's summed up to; women cry.  Men sulk.  Girls communicate through speech because they are articulate.  Men give hand signals, eye signals and grunt, expressing themselves just as efficiently as women.  Guys don't call women letting them know they are not interested.  Girls say "no" but guys don't believe them.  

You can reverse everything and find that guy rules and girl rules is like mixing baseball with football.  Pay attention to the "rules" and "the game" isn't so hard.  

Thursday, December 1, 2011

Random Epiphany

"When you want something, all the universe conspires in helping you to achieve it."

I figured this saying out!  It's simple but the word "conspires" tripped me up; yet it was the right word.  

The universe will use negative and positive influences to get you to move in the direction of your personal legend.  When Santiago lost his money to a thief the universe was moving him in the direction of his personal legend.  

You might think, how could God let this happen?  But really God is conspiring with the universe to get you to MOVE!  The universe is a power of negative and positive.  This epiphany has hit me and yet at the same time I feel stupid for not getting it the first time.  It took me two times for something right up my alley to click.  But I feel enriched for having "got it", or really being led to the conclusion, by myself. 

~ The Alchemist ~ What a fantastic story. 

Tuesday, November 29, 2011

Character Flaws

We all want to be strong and not have weaknesses.  We all strive to be perfect human beings don't we? 

Clue-in: perfect is boring.  Just like watching a perfect horse and a perfect rider do a perfect test.  BORE-ING.  Flaws are interesting.  It shows how very human we are.  But in real life everyone wants to be Superman without the Kryptonite flaw.  Did Superman ever try to become resistant to Kryptonite?  I can't say I've read all the comics but I'm going to guess no.  (P.S. -- If I'm wrong and you correct me, then you are totally missing the point.  Go back at the start and try again.) 

The point really being is; why do we concentrate on flaws?  In books the character makes those flaws into strengths.  But in real life have you ever done that?  For most, no.  You can improve flaws, you can know your weakness, but what about your strengths?  Concentrate on your flaws too much and the parts you have going for you slips.  I.E.  you practice on your front kick because it's weak but that movement starts to restrict your side kick which is really powerful and you know you can make a blow of 600 lbs or so with it but you practice the front kick to be "perfect".  The mentality of making your weakness your strength and becoming this super human with no quirks -- same as the perfect test -- BORE-ING. 

I want to find out what happens when I concentrate more on my strengths than my weaknesses.  Can I get my side kick to blow a 1,000 lbs?  And sometimes my obsessive organization (My strength) can be a weakness like when I drive my partner nuts from organizing his pens and he can't find them. They're in the pen holder hunny.  Yes, still too difficult to find, I know. 

So there's a new take on your weakness being your strength.  Maybe don't think of them as strengths or weaknesses but how you can use it to your advantage.  Maybe I won't get the perfect wrist lock on someone or ride that perfect test.  But I can side kick a knee into eternity.  I can ride a test on a horse that exuberantly jumps into the canter and tries to run out of the arena.  And, maybe someday I can leave my honey's pens alone.  :)

Friday, November 25, 2011

Wednesday, November 23, 2011

Happy Thanks Giving

Even in the depths of despair I have always had something to be thankful for.  People have a great ability for negative and positive power.  When those powers are thought only of a benefit to oneself then you have no trouble seeing how thankful one can be for whatever happens to you.

This material world is but a level of a spiral.  Some see a spiral as going up or going down.  I like to see the curled rings as phases of a cycle that never ends.

This point of view allows me to say thank you.

Monday, November 21, 2011

Will Traditional Publishing Become The Niche Market?

Nathan Bransford's vote-post and everyone's replies got me thinking about the future of traditional publishing.  Writer after writer said either:
 
1) They want to pursue traditional publishing and are considering self-publishing if traditional publishing doesn't work.

or

2) They plan on bypassing traditional publishing.

or

3) They need help from a publisher to get to their audience and make their book the best it can be. 
 
Since anyone can brand themselves in any genre for self-publishing maybe the way publishers will go are "niche" markets.  Maybe the big five will coincide with Romance, Fantasy, Noir/Thriller, Non-Fiction and Technical.  

Traditional publishers might see self-published authors as a “test” market.  I’ve been hearing it’s all about platform and sales for the self-made authors.  I can see traditional publishing making their money because they have the power to take an author world-wide.  Yet all of this is possible without traditional publishing.  I think it depends on one thing:
 
What kind of professionals do you want around you? 
 
Do you want someone with a reputation of a traditional publisher that’s been tried and tested?  Or are you willing to do the re-search about the people you surround yourself with to produce your book?  Do want to build your team?  Or have one ready and waiting?
 
The way it looks, traditional publishers might want to wait for the self-publishers to build their readership then take them aboard.  It’s a great way to prove an author knows how to sell.  Still a team working with you OR for you is the only separation I can see from way over here.  I’m just spouting off—this whole thing is just a mystery until I claw deeper into the mind of the beast.  

Thursday, November 17, 2011

Fires From Space

This link was fascinating and I had to share! It's a visual of forest fires from space.

Huge fires almost always look threatening and overwhelming from the ground, but it's often difficult to grasp the larger impact of, say, an agricultural fire in China or a series of drought-related fires in Texas. NASA's just-released visual tour of Earth's tens of millions fires shows just how large certain fires look from space.

Go to this link below:



Tuesday, November 15, 2011

Webinar's Done Right; Seven Secrets of Successful Self Published Authors

The latest free webinar from Writer's Digest was "Seven Secrets of Successful Self Published Authors".  Our hosts were Chuck Sambrio (Yay!  Love him!) and Keith Ogorek.  

As a presenter I thought Keith had some imperative information not only for writers who want to self publish but also for those that want to go the traditional route.  

He gave us the seven secrets of successful self-published authors and they all are self explanatory to the point it hurts!  I can phrase it in a sentence.  When you want something go get it.  So let's take a look at the steps to do that! 

 
1) Describe Your Reader.
Do you have in your mind's eye the person that will read your book.  "Every man, woman and child" is a lofty goal, and Kevin respects that, but let's narrow it down a little from that.  Who is going to read your book?  Are they 30-ish professional women with no romantic life or guys with a lazy streak and want to know how to do (fill in the blank here) fast.  Figure it out!  If you don't know who to market to, how do you expect to reach them?

2) Believe In Your Work.
Who doesn't believe in their work really?  You wrote it for a reason, right?  But this equates to not giving in to the fear of "If I don't get a traditional publisher I'll fail."  Kevin says NO WAY!  Believe in your work.  Let the reader decide.  Ultimately it's the readers who will tell you if your work is worth reading.  Not a publisher, not an agent, not an editor.  They ARE important, but Kevin says it's better to have that book out there than die with a manuscript in your desk drawer.  I agree!

3) Set A Deadline.
I'm at fault on this one.  I figured I'd work on my skill--I estimated ten years really, but now I'm thinking of pushing past that mentality.  A deadline whether it be by next years Comic-Con or my birthday doesn't matter.  It does matter that I have one.  This will push me to get it out there.  While I'm trying to "perfect" my craft I realize I will be spending my life perfecting my writing.  I will set a deadline but if I don't make it, I'll at least have pushed further and gone farther.  True I'll go down the route of looking for a home for my manuscript when I feel it's time, but having a date gives the goal more meaning. 

4) Understand Your Goals and Options.
Kevin says--what do you want for your book?  I say, You've got options!  Your bona-fine.  I say what do I want in my writing career?  Be clear.  Do you want to live off of your soul-exposing art?  Or do you want to write a book a year and build a platform for traditional publishing?  Understand self-publishing and traditional.  Look into each and see what you like about both and decide.

5) Social Media
Kevin isn't the only one who says social media is a plus for your book.  He also explained how you can get people involved with the issues surrounding your book--fiction, non-fiction your book is about something!  Blog about it's issues.  I'm thinking my first question might be, "Would you let your daughter marry a demon?"  Okay that's an interesting topic.  *snicker*  He also says, don't forget about word-of-mouth!  Still the best social media you can get!

6) Make A Marketing Plan BEFORE Your Book Is Published.
Read it again.  See how the word "BEFORE" is stressed?  Let's write it again class--Make a marketing plan before your book is published.  That means I'll need help--possibly from Abbot press (Kevin's company) if self-publishing is the way.

7) Party Hardy.
Yep you read it right.  Musicians are celebrated.  Performing arts are celebrated.  Novelists need to celebrate too.  When your book gets printed, do a book-lift-off!  Party!  One author based their book around a certain restaurant and had her book party at that restaurant.  Now a meal is on that restaurant's menu you can order.  Awesome!  Think about your party and how you can make it unique. 

Kevin went through much more detail than my above abbreviations.  Chuck said over 1,000 people attended!  That's great marketing for Abbot Press...and you know what?  I didn't feel marketed to.  Fantastic job Kevin!  Thank you Writer's Digest! 
 

Friday, November 11, 2011

It's Just A Number...Or Is It? (Hug A Vet Day)

11/11/11 looks like an ominous date.  Everything I've seen from the number eleven means angels are trying to speak to you.  The sum of this date is number 6.  Here's what I've determined from numerology:

Number 6 is the number of compassion, harmony, and responsibility.  Sounds appropriate to show compassion on Veteran's Day.  Or my termonology--hug a vet day! (or even a little bit more as the case may be). I'm only free to express my gratitude to you all on the forums and not in a carnal way so...I'd like to thank my Veteran's out there!  You are awesome!

Back to dates...I'm not inclined to think anything exponentially tremendous, good or bad, will happen today but I do know that the number eleven is a number in which Angels try to communicate to you.  On this day you might get a tap on the shoulder with no one being behind you or you might miracoulously be saved from an accident.  People might get a feeling of spirituality.  

It's also a good day to perform visual, musical or performing arts.  I'm going to include writing 'cause it's visual.  Riding horses could be a form of performing art.  Yeah that's it!  So while the date might be a peculiar oddity it's really just another number...or is it?

Wednesday, November 9, 2011

What Is Success Made Out Of?

You've heard it before: Success comes with hard work, persistence, perseverance, patience and determination.  But what about those that success comes to them overnight?  

I've looked into it and "overnight" means ten years of perfecting a craft.  Even those who seemingly just picked up a pen and started writing novels that sold straight away to a publisher--they were English teachers for ten years.  

That super talented rock star that can pick up a new instrument and start playing it in ten minutes had a crap load of studying different musical influences and worked with them all.  

Then there's beginners luck.  Here I agree with Paulo Coelho (author of "The Alchemist") when King Solomon says "The universe wants you to succeed...".  It's true.  You're gifts are revealed to you and because it's easy you think you can do it...and so you can.  As the road gets harder you must remember that whatever is attained by work becomes precious to the laborer.  (Would mother's still love their children if there was no labor involved?)

So yes success is made out of blood, sweat and tears.  What better motivation than to earn self-respect.  What better way to weed-out those who don't truly want it. Success is made out of the core within you.

Monday, November 7, 2011

Balance Does Not Mean Equal

I came across a tid-bit of information I found interesting.  A doctor told me trace amounts of sionide in our bodies is necessary for our good health.  This made me realize that balance does not mean equal parts but rather amounts of things that come together to make the whole ideal.  

Ideal is another objective word.  Ideal is not perfect or even excellent but rather what one wants in a situation.  Ideal for one may not be ideal for another just like excellence but ideal is separate because it's a situation that does not require your all.  

I only stray from the original thought to make clear that ideal and balance both sometimes have misconceptions placed upon those poor little words.  So when I say one must have a ratio of balance between work, marketing, and training for a small business I dont mean split the time up in equal parts.  

As I discussed before markeitng, training, customer service and actual work is summed up in not parts of 25% each but rather larger and smaller chunks.  This is the balance I'm talking about.  Everyone's balance is different.  You might be able to balance a healthy diet of 55% vegetables and 45% candy.  So when you see the scales think of justice not balance because half and half won't even out if one scale has an elephant and the other a mouse. 

 

Thursday, November 3, 2011

10 Minutes At A Time

I can't recall how many times I've read this term.  When I plan on sitting down and writing I don't think of time, I think of scenes.  All I ever want to do is write one scene a day. 

Sometimes that can take as long as eight hours.  Knowing that can give me mind cramps.  Eight hours?  I don't often have eight hours to write.  Heck, I don't often have eight hours to work most days.  But what pushes me to start is "10 minutes". 

It's not a case of attention span, it's a case of cramming every bit of life in a day.  I never say something will take me just 10 minutes.  I don't lie to myself like that.  I say I'll work on it for 10 minutes.  It's enough to get over the anxiety of not working on something else and get writing.  Somedays I can write for eight hours just sticking to the 10 minutes rule.  I get interupted like anyone else but roll with it.  Breaking down a story by scenes helps me create the best book possible.  Every scene is important.  I look at it from the perspective that I can come to it fresh.  I don't write like a mad woman for those 10 minutes.  I ponder my route, I think of what I want to say and I might get a sentence on paper.  But I don't compare my progress to others. 

I write how I write and sometimes I can only write that one 10 minute sentence in a day.  Hey look I wrote this post in ten minutes and I've written one novel like that.  If I can do it...

Tuesday, November 1, 2011

All Saints Day

Today is the day I go all spiritual on your azz.

Last night was my holy night; a night of family and of looking forward to the coming year end.  This marks the first day of the last months.  

This month’s beginning represents not of a rush for presents, but of reflection and gratefulness.  

My every-other day blogs are an offering to you of me and who I am.  Writing is my sacrament.  On this day where every exalted being finds a way to make miracles known, I recognized each one of you as a saint.  For each one of you has performed a miracle worthy of saint-hood in my lifetime.  

Q4U:  What Saint/Angel do you most identify with?

Friday, October 28, 2011

Good Intentions, Bad Outcome

The road to hell is paved by good intentions.  I can't be blamed if my intentions were good, right?  My heart was in the right place.  I didn't mean to.

These are phrases to absolve one of responsibility.  I'm not going to say intentions don't matter.  They are what got the ball rolling in the first place.  But when the rubble has cleared and damage done, intentions aren't material and they don't give you a lick of an excuse. 

Intentions don't matter between life and death.  But too often the outcome is excused because of intent (Those police officers didn't mean to storm into the wrong house and kill the owner).  If your lucky and the damage can be reversed or dampened, that is the only possible redemption.  Accepting the excuse of intention is refusing responsibility. 

This train of thought has me thinking.  I don't like that it is true, but it is.  Intention is a thought that is then put forth into action.  The outcome of the intention is action.  For instance if I was a sculpture and intended to make a vase but the outcome was a cup that would be the wrong intention, but it doesn't matter because the outcome was a cup.  My heart was there but the outcome just didn't make it. 

What would you do?  Try again attempting to learn from the experience?  Stop sculpting?  In disappointment break the cup and throw it away?  Those are all actions from intent as well. 
To discipline a dog actions are rewarded or repremanded.  But I know a few good trainers that say, "change the thought". 

Thoughts are the product of intention.  Changing the thought changes the intention and thereby changes the action.  Punishing or rewarding intention (or a thought) isn't all that unknown.  Trials on hate crimes do that.  But judging the intent of a person is the wrong way to go about it.  Judging on intent is wrong because the outcome can be extremely different from the intent.  (Just like my friend meant to get me hot chocolate but poured coffee in with the powdered formula and gave me a coffee mocha).  Yet training your own mind to change your intent, (like replacing negative thoughts with positive ones) can change the outcome.  But it's the outcome that needs to be judged not the intent.  Why? Because intent and outcome can be vastly different. 

If the outcome is not intended, responsibility still needs to be assumed good or bad.  The only way I know of to combat a bad outcome is knowledge.  Learn from intentions that turn out bad or good.  It's one of the most difficult things to take responsibility for because you didn't mean for it to happen.  But the worst happened and it was because of an action taken. 

To stand and say this was my fault takes courage when things go awry.  Yet the term "my intentions were good" doesn't fly with me.  If you can give me a reason why intent should be considered in an outcome I'd like to hear it.  This is a subject I'm not able to see both sides on.  If I started the chain of events to make something bad happen, then I need to take responsibility for it.  Mistakes happen.  Intenent and action don't always line up.  But not taking responsibility for it is immaturity.  Immaturity is a downfall of good intentions.  Immaturity leads to more bad outcomes.  Taking responsibility can stop short that path to hell.

Wednesday, October 26, 2011

The Steve Jobs I Knew...

Saw this post and thought...This is the Steve Jobs I knew!  He was an ass...and we LOVED him for it!


I still curse him for his "you must do it my way!" but hey Gene Marks has a point!

Monday, October 24, 2011

Letting Go Of Insecure Social-ability

An animal’s rank determines how it interacts with others, when it eats, where it drinks, how many times it must play sentry and what it's responsible for.  

People are ranked by status--what kind of social influence they command, how much money they have or what skill they can offer.  

When an animal doesn't know its rank it goes into anxiety ridden psychosis.  Apparently when a person doesn't know its rank it marches up to Wall Street.  But I see that more as a problem with over-estimating their rank.  

One might fail to comprehend that common doesn't mean bland or unimportant.  Common people have majority.  They are the bulk of the herd.  There is nothing wrong with that.  Usually the majority of the herd have a pretty cushy life.  They get a good meal, they are protected by their peers in case of attack, and they are the "normal" in social interaction.  What it boils down to is security in your social-ability means you know your place in this world.  

If you want to raise it, then do so.  There is still a place for unique among the common.  One doesn't have to be exclusively one or the other.  Abraham Lincoln--a common man.  Martin Luter King--a common man.  Yet they were unique in that they knew their place in this world and what they wanted to do.  That's my example for those who ask, "How do you rise above?" 

It's really okay if my face book page doesn't have over 5,000 friends.  I'm not sure I could keep up with that many.  And I'm not insulted if you haven't read every post or responded to every blurb.  These are just pages in a diary of a common life.  Sometimes what makes a life extraordinary is how it's told.  I ride horses vs. the stories of "The Little Boot That Couldn't" or "We Never Get Past The Smiley Faces" are common because they are everyday life.  I KNOW you have a story much like one of those.  So you see I'm common too.  

Those who don't want a common life just need to see theirs in a different point of view.  I'll tell you I have a boring life and in the same breath tell you I ride an un-commonly large 19 hand horse everyday.  Is that common?  For me yes!  For you maybe not so much.  But really this idea that you must have "a well paying job" or a skill that everybody needs, or know everybody on the planet seems more like fun goals than a social need.  

More to the point what you need is knowing where you stand to let go of the insecurities of social pressures you place on yourself.  It takes knowing who you are and what you want.  Knowing that is the ladder for getting there.  If it's on the backs of society it's not really you getting what you want it's relying on the efforts of others.  

But there is one thing you might not think of.  It's okay not to have every gadget on earth.  It's okay to be low man on the totem pole.  Low man doesn't mean worthless (which is the problem I perceive as to why no-one wants to be "the last").  Here's a story that will illustrate my point.
 
Studying wolves brought me to a case of a pack of 5.  We will call them Brutus, the leader. Nu-nu, his mate.  Sentry, the one who stayed watch most the time. Scout, the successful hunter and then there was Goofball.

This was a common pack.  Iconic stern leader with a mate as tough as nails but sweet.  A loyal side-kick with mettle, a wiry un-detectable scout and comic relief that was a complete and utter mess.  All of these traits are common and each one knew who they were and what role they played.  I've listed them from top rank to bottom in order.  Brutus being the "top dog".

You could say it was a condensed version of a king, a queen and their subjects.  The "low man" and most common of them all was Goofball.  He had no amazing nose to seek out food.  He wasn't faster than the others; he wasn't great at sneaking up on prey.  In fact one day when they went out during a winter hunt he eagerly pounced too soon and spooked the herd making their efforts worthless.  Then it was an ostracizing session--a horrible display of why you always listen to the leader ensued and Goofball came out with half his left ear gone.  

Goofball got back into Brutus' good graces by "dancing", pup barking and tossing his part of their successful kill (to which Goofball only received the skin to eat) around in a helicopter motion.  Goofball would screw-up regularly but had that common trait of making everyone laugh.  One day Goofball's antics got him in trouble and he never came back to the pack.  

The four searched for him for three days.  On the fourth, fifth and sixth night of his loss they sang his lament.  Goofball was not skilled; he was low man on the totem pole and the most common of all wolves in a common wolf pack.  And he was sorely missed.  So It wasn't his un-impressive skills as a hunter it was his "social security" of his place in the world that made him loved.  

He was last and knew it and he was fine with that.  In fact, when Brutus was in one of his bad moods Goofball was the only one who could come near him.  It was his last place social status that allowed it.  The most submissive was no threat to Brutus and often made him "laugh".  

So think about it--are you starving or do you just feel jealous that you don't have everything that the Jones' have?  Humans need shelter, food, and water to live on.  Companionship is easily found.  Anything more than that is a bonus not necessity. 

Thursday, October 20, 2011

How To Make Successful Blogging Relationships

 As I've said before, I blog as a means for everyone's enjoyment but every once in a while I find gems.  Below is an excerpt from such a place! 

 

 Content mix

  • 10-15% entertainment and/or “personality” content that forms an emotional connection with your reader (if you’re shy about revealing personal details, this will probably lean more toward the “entertainment” side)
  • 50-60% valuable tips and quickly usable information
  • 10-15% weighty reference and higher-value content your readers will want to bookmark and return to (as time goes on, you may find you create less of this, preferring to send readers back to your classic content)
  • 5-15% content that builds relationships with other bloggers, including news and links to other content
  • 5% “selling” content that leads to an affiliate promotion or to a sales sequence for your own product
Don’t get too hung up on precise numbers, but do try to keep your content profile in this general neighborhood.


It has lots of good stuff and you can sign-up and get the posts delivered right to your inbox!

Tuesday, October 18, 2011

Marketing Is Marketing


Marketing a book is much different than say marketing a service but in my publishing endeavors I combine the marketing that I know to understand the marketing that I don't know.  For instance; 

Q: What's the best way to get started in a consulting field as a new small business?   
A: First sit down and write out what makes you unique and different from your competition. Determine the added benefits and value that your customers will receive by working with you verses a larger firm. Once you get this clearly defined practice your delivery so you build confidence in yourself, your product and your services.

Let’s revert this question to; 
Q: What’s the best way to get my book published?
A: Great question!  First write down as to what makes your book unique and different from other books in the same genre.  Determine how your book stands out and then you’ll be able to present a query to agents and publishers that screams “publish me!”. 
 
Good advice right?  Yes.  Now implement it!  That’s where I go ummmm…
 
But if everything has been done under the sun and there is nothing new how can I implement this “unique” quality.  Here’s a clue; you are unique.  Your story can be described as dull as a knob polisher or you can find the excitement of this idea and talk it up.  Just like you can down-play that night with that guy that made your arms numb.  Or you can sing Little Johnny fireplug, I can’t feel my arms. 
 
What makes your story unique?  If it’s the writing—show that.  If it’s the concept explain that.  If you’re writing fantasy a part of that world must show through in the query.  In fact if it’s just fiction that world must show through anyway.  That’s the part agents and publishers want to see no less your audience.  I’m finding that the audience is the one to really please.  Agents and publishers are writing critics that have read many books.  If you impress them you’ve got something.  That hurdle is but one in a process. 
 
But if you don’t know what’s unique to your story, then how are you going to sell it? 

Friday, October 14, 2011

Blogging is Hard Work

Social interaction can be a breeze for many.  It can be fun interacting with other beings. But there does come a time when everyone needs a break.  My blog is a type of social interaction but it's more my personal thoughts brought out for the amusement of myself and friends.  I'm fairly religious about my online diary and while I hope it brings a laugh or thought on a topic I don't necessarily write my blog for anyone else but me.  These entries are but a reflection on my personality coming out in glimpses that others can see.  While I know the "rules" to a good blog I don't necessarily follow them.  That's why this "blog" is more a "diary".

Remember that blogging is hard work.  It's not just about rants, reviews or opinions.  A blog gives the reader information to share.  For me I like to provoke thought.  Not necessarily just give someone something to share.  My entries are more of a "huh, that's an interesting way of thinking about it."  So here are the ways that you need to have a successful blog and the explanations as to why this isn't a blog.

1. Consistency. 
Writing once a week, everyday or on a schedule is one of the most important issues of a blog.  How do you feel when you read an interesting article and then find the author hasn't logged in or posted in two years? (My every-other work day can seem inconsistent-but there is consistent cycle that works for me!)

2. Information.
Writing consisently is very important but how many people are going to read a see-through rant or subject matter that doesn't pertain to them?  How many will come back to read your blog if it's consistently informationless? (If my readers get information from my blogs, fantastic!  But, I really didn't mean to do that on purpose.  It's kinna an accident.  If you laugh at me, I expect that.  Poke fun at my craziness, that's more like it!)

3. Titles.
Don't judge a book by its cover is great advice for people but when trying to decide if a blog post will be worth reading--you may not go to the blog that claims itself to be "Nose Dropings".  Gross!  Its not only spelled wrong but I don't want to read about buggers. 



Now people won't tell you this but one of the main concerns for bloggers is not burn-out, but cats.  Yes, cats.  Cats steal your time, your mouse, chew on the battery cord of your laptop and make you use one hand to keep them off your keyboard while using the other to type; if its not helping to keep the dog away from the cat. 


Cats also have claws and dogs will jump over you to get to the cat.  I'm not positive on what my dog wants with the cat but anyway...back to blogging. 


So blogging is hard work and turning out to be more physical than anything.  Ideas come and are written down and then discarded because of lack of interest (mine not yours).  But out of every ten there is something I find interesting and blog worthy.  Those are the ones you see here!  Or I should say the ones that survive Mr. Knightly.

Wednesday, October 12, 2011

9 Things you should know about the universe

Jay Pasachoff
The transit of Venus, astronomy’s most rare predictable event, will take place next summer, on June 5, 2012. With the transit and several other astronomical events right around the corner, the Williams Alumni Review asked astronomy department chair Jay Pasachoff what we ought to know about the universe.

1. Hubble changed everything.
2. What looks like empty sky isn’t.
3. Don’t rule out life on other planets.
4. The universe just keeps getting bigger faster.
5. The next frontier is infrared and very, very cold.
6. Pluto’s getting hotter.
7. Astronomy’s rarest predictable phenomenon is just around the corner.
8. Mercury will cross the sun in 2015.
9. This fall and winter are also prime times to see astronomical events.

Go HERE for more info on this article and about astronomer Jay Pasachoff.

Monday, October 10, 2011

3 Good Tip On How To Get Hired

Companies these days are not looking for just anyone.  They don't have open positions desperate for anyone to fill them.  They are looking for the right person.  

Think of the person you'll interview with as a date.  You'll want to put your best foot forward while still being the authentic you.  Talking to that initial person on the phone or email is the time to see if you're interested in "the whole package".  Does she want to get married?  Does she just want a fun playmate?  Is she going to waste your time?  

If you get a good feeling about your company-to-be then set up a date!  Google that person's name (In this case the company).  If your ethics and code of conduct match with the company than go on that date!  If not, have the character to call and say I just don't think we're going to be a match.  
 
Now, if you go on the date remember--best foot forward.  Take a look at the list below to help on how to impress your date (soon-to-be-company).
 
- Know a little about that person (company).  ("Wow!  You took the time to Google me?  You must be interested.")
- Tell them why you think you'd be a good fit.  ("Yes!  I did Google you and I think I can improve on your marketing strategy!  Did you know your Google listing was 12th?  I can improve that!)
- Get more information while you are there.  In other words have a conversation, don't make the interviewer go through a list of 20 questions.  This makes you look like you don't have a brain.  When an ad says "Good communication skills" and "Outgoing personality" it means the interviewer want to see energy pouring forth and the capability to be receptive.  If people feel you understand them they tend to think your special!  ("My favorite quote is 'The outside of a horse is good for the inside of a man' -- Winston Churchill had some great ones didn't he?  So, what's your company's goals or mission statement?") 
 
When the ad says "college degree preferred" the company is asking "do you have staying power?"  If you've been working at the same place for five years, and the company before that gave you a tenure pen; you have staying power--you don't need to worry.  But you might need a college degree if the last three places were six month stints.  They need something to prove that you can see a project to completion and not run at the first sign of hard work.  When an employer is looking for someone long-term they only have a first impression and then sometimes a second interview to make that "I do" commitment. 

Employers are looking at employees as a relationship in which they can only hope is interdependent.  Nobody wants a clingy girlfriend or a controlling boyfriend.  It's a relationship where any one of the party can leave at any time.  But why would you waste time "going out" with just anyone?  Sure there are seasonal hires and you know it's just a fling.  But remember those points above when looking for the real deal.  You could learn a lot and find the right place if you think about your next employer as you would looking for someone to date.  But don't be too picky!  Sometimes you just need food on the table in which case seasonal might not look so bad!  

Thursday, October 6, 2011

He said. He did. He…He…He


<rant>
I never thought I would have to say this—writers, don’t start every sentence of your novel with He…

I’ve come across enough self-published books to know that some are worth-while.  I can recommend Riding Through It by Carol McKibben.  I can recommend Eragon by Christopher Paolini.  (It started out as a self-published book that turned traditionally published)  Other than that, I can’t recommend anything.  Why?  Because there are books out there that start every sentence with “He…”. 
</rant>

Tuesday, October 4, 2011

4th Quarter Thinking


During the 4th Quarter of the year marketers think about last minute budget expenditures.  Other professionals are thinking about the coming seasonal change and what needs to be packed, unpacked, sorted, set-up and sold off.  This could include a budget, clothing, or tactics. 
I know of several writing professionals that take a month off or stop receiving new clients at this time to concentrate on current projects, trade shows and clients.  Teachers might be thinking about their lesson plan ahead.  But no matter what profession we are thinking, "fall" is coming is here.  Sure it's been crazy hot but the 3rd quarter smolders before it lets the heat simmer down to give way of cooler weather the rain.  

But really what’s happening is people are either panicking like headless chickens or lying on their sorry ass riding the tide like the Dallas Cowboys thinking all their work is done because they have a 14 point lead.  –You effing J-holes.


Sitting on your as during the 4th quarter and expecting results to carry you through is going to leave you with a decimating loss after Tony Romo throws an interception.  Oh wait, I’m sorry, not one—two.  There is time for rest but choose wisely as to when you go on vacation.  May I suggest right before or after the holiday rush, after you’ve spent your budget, or when the game is over. 
Thank you Dallas Cowboys for giving us the perfect example of why you should “stay in the game”, even when you think you’ve made it.  I couldn’t have written a better scenario.