Google has effectively advanced it's search engine by being able to answer questions without you having to click on blue links. They call it a semantic search which means Google will be able to understand the words that you are typing just as you understand the words on this page. Hi Google! Welcome!
Pretty soon, I might have a window pop open after a greeting like that and have Google answer me--Hi Steph! What can I search for you today? When will Google pop in during another search engine development and ask Larry Page or Sergey Brin, Founders of Google, Hey Dad--why am I here? Want to play a game? And when that happens we might find out what it's like to be Gods.
Until then, I'm going to research what marketing power this new search-ability is going to provide! SEO keywords might be replaced with phrases or whole sentences. I know I can already find a quote from a movie or a song by typing a partial line.
As people spend more time on Google finding answers instead of clicking links, the capability to pinpoint ads to those people and face-time will improve for Google. Skip the ad on Facebook, go with Google to market your product. That's what it means to me!
No comments:
Post a Comment