Marketing Social Experiments

Can you see the subliminal message?

I like marketing because it's a social experiment on what people like, how they react to certain key words or phrases and how you can influence the masses.  It really is a continual social experiment.

To learn marketing is to learn social behaviors.  Marketing is the ultimate form of social experimentation.  If you want to learn how people think, how to persuade, how to change a person's thought process, learn marketing.  

There is that evil side of marketing called sub-conscious imprinting that can get you to buy something and you don't know why.  It's the premise of where a glass of coke looks appealing because the ice cubes faintly spell out "sex" in a vertical line on the billboard.  It's the picture that spreads sub-conscious messages of -- "you will look as good as this model if you take our supplement".  It's what a mind fills in with enough of a picture but not enough detail provided. 

You'd be surprised about how much psychology successful marketing requires.  Facebook was a social experiment and it's marketing was by word of mouth.  That's easy marketing.  Now think about what you want to sell.  It could be a book, a service or yourself every time you go into an interview.  Think of the marketing aspect of what goes into "selling" no matter what that product is.  Knowing that marketing and psychology play a part of each other can help you understand how to seal the deal.  

There is a different vibe between pushing a sale and helping a customer.  Marketing is the sales pitch not the sale.  Marketing a brand, such as Sears will give the client a familiarity that sticks to their brain.  Sears will stand by their products and that is a psychological impression made by branding--which is marketing.  It does need to be followed through by standing behind your products to concrete that clients belief but marketing puts it there in the first place.  

So when you market, no matter what it is, be wise to the inside of a person's mind.  One of the best marketing "ploys" is "how can I help you?" It's a pressure-free way to be friendly and divert the fact that you're there to sell.  And maybe you'll find that helping people get what they want makes you feel good too.